Melissa

If every franchise location posts the exact  same corporate graphic… in 2026, your audience will scroll right past you. It might look neat in a slide deck—identical posts, perfectly on-brand.But your customer isn’t grading you on consistency. They’re asking a much simpler question: “Does this feel relevant to me  and my  world?” That’s where the real franchise marketing tension lives. The franchise marketing tension Franchisors and multi-location brands live in a constant push-pull:...

“Let’s just post more” is not a marketing strategy—it’s a stress response. If you’re a franchisor or multi-location brand, you’ve probably felt it: Someone on the team says, “Engagement is down… we should post more.” A local operator DMs the marketing team asking, “What should I post this week?” You’re watching your social feeds and thinking, We’re busy, but is any of this actually driving leads? If your team is: Scrambling for content every week Posting completely different things across...

If your franchise marketing plan for 2026 still starts with, “What’s our ad budget?”  you’re already behind. For a long time, that was the normal question. Budget, channels, campaign dates, repeat. But the ground has shifted under franchisors and local operators—and the systems that keep leading with paid are feeling it first. In 2026, the real competitive advantage isn’t who can spend the most. It’s who can be consistently visible, trusted, and findable —even when the ads are off. The...